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Business Description
Our Company
Our company is EFFEFFE-PET-URUNLERI-VE-EVCIL-HAYVAN-YEM-SAN-TIC-A.
Company History and Mission
Anadolu Pet, with over 30 years of providing high-quality service, products, and a broad organizational structure, we house renowned global brands. In 2016, we made a significant investment decision to start manufacturing dry cat and dog food in Salihli, Manisa. This decision was driven by our desire to produce at European standards and to create high value-added, quality products. We have grown rapidly, establishing ourselves among leading producers in the industry. Our motivation and core philosophy are rooted in the high-quality standards we have maintained for years at Anadolu Pet. We collaborate with suppliers who share our standards, from raw material procurement to finished products. Our ongoing research and development efforts have led us to constantly expand our brands, targeting markets in Turkey and neighboring countries. Our goal at Effeffe Pet Turkey is to contribute continuously to the pet sector's development through new investments and to stand out with our quality approach.
Respectfully,
Eren Üçüncü
General Manager
Nutrition and Animal Health
Just as in humans, nutrition and health are closely intertwined in pets. Although our understanding of nutrition-health relationships has gained popularity recently, research on this topic dates back many years. Over time, the nutritional needs of cats and dogs have evolved, making them friendly companions suited to human life and responsibilities. Managing their care, feeding, exercise, and socialization directly affects their quality of life. Any deficiencies or issues in these areas can adversely impact their physical and mental health. While most problems can be addressed with minor interventions by pet owners, proper professional approaches are essential for feeding. Haphazard feeding at any life stage can affect a pet’s entire future life.
Nutritional requirements are influenced by breed, genetics, age, gender, behavior, activity level, and litter size. Ensuring complete and healthy nutrition requires over forty essential nutrients, supplied in a balanced and continuous manner. Additionally, supplements like immune system support, digestive aids, and metabolic enhancers should be combined with basic nutrients. Our products are formulated based on guidelines from authoritative bodies such as the National Research Council (NRC), American Feed Control Officials (AAFCO), and the European Pet Food Industry Federation (FEDIAF). We meticulously develop formulas tailored to different life stages and changing nutritional needs, using high-quality ingredients, advanced technological facilities, and rigorous microbiological testing.
Our goal is to produce high-quality, nutritious, and safe pet foods that support health with active biomolecules, plant extracts, antioxidants, omega-3 fatty acids, prebiotics, L-carnitine, collagen, and chondroitin. We offer a wide range of premium, tasty products to meet the nutritional needs of pets. Remember that ensuring correct feeding is your fundamental responsibility for your pets' health.
Dr. Assoc. Prof. Eren KUTER
Faculty of Veterinary Medicine, Mehmet Akif Ersoy University
Department of Animal Nutrition and Nutritional Diseases
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