FINCA TRIUNFO VERDE, S.C

Finca Triunfo Verde, S. C. is a cooperative organization conformed by around 500 organized small farmers, dedicated to organic farm practices in the buffer zone surrounding the El Triunfo biological reserve. Through ecologically friendly practices, they seek to foment conservation, offsetting land and resource degradation in the area and promoting the recovery of natural resources and local biodiversity. Their mission is to improve member livelihoods through the sale of high quality organic coffee in markets that value and rewards the effort behind growing an ecologically friendly product with a fair price. As environmental stewards, Triunfo Verde seeks that members of the organization remain actively engaged in a process of environmental education. Through their technical and agronomic accompaniment, farmers receive the necessary training and education to develop farmer households into productive campesino enterprises, capable of generating sustainable economic development in communities. They advocate for gender and racial equality and religious freedom as founding principles of this cooperative. Their goal is to improve humankind’s relationship to nature through feasible and ecologically sound means, with social justice at its core. #### Fair Trade Certification guarantees 20 cents/lb of the price paid a producer organization is set aside as a social premium. How this money is invested is a decision taken collectively by the general assembly of members at the end of each harvest. One of the key activities at FTV are the youth model farms. During this year, the technical team has continued to monitor and support young farmers and offer technical assistance. This has focused on monitoring and plant development, sampling for pest identification and control, application of foliar and solid fertilizers, shade management, ground cover and training with Root Capital (Financial Education and Advisory Partner Organization) to download data from meteorological stations. This data will allow them to have accurate information to their specific regions to create climate risk and adaptation plans. Some of these common challenges that smallholders face and FTV aims to resolve are the lack of market opportunities and a lack of access to affordable credit. FTV has given farmers access to projects and investment in productivity-related activities as well as conservation projects with a focus on preserving natural resources. FinMujer is a legally constituted financial entity developed by FTV, which is intended to provide FTV small producers with access to timely and low-cost loans, as well as promote a financial culture that strengthens the family economies by promoting a habit of savings. Most of this seed funding came from FTV’s Fair Trade social premiums from 2018-2021. With seeds from the Caribbean, cultivation began in Veracruz, where custom house records indicate a few hundred bags of coffee were exported as early as 1802. But these exports were apparently anomalous because after 1805 coffee would not be exported again for twenty years, after the war of independence. Production did increase over this period, presumably for domestic trade and consumption. In 1817, a planter named Don Juan Antonio Gomez started “intensive cultivation” further south, where coffee thrived at high altitudes. By 1826 there were half a million trees in Cordoba and Mexican coffee was being exported. In 1828, seeds—or possibly plants—from Arabia (Yemen) were planted in Uruapan, near the Pacific coast west of Mexico City, by Jose Mariano Michelena. Mexican coffee grows in 15 states throughout the southern half of the country but over 90% comes from four states: Veracruz, Oaxaca, Chiapas, and Puebla. s. l. Most Mexican coffee is Bourbon, Catura, Maragogype, or Mundo Novo, though other varieties can be found. Mexico grows almost no Robusta. [Consistency is key when sample roasting. Yet, your first crack won’t always happen at the same time, which makes it difficult to know when to end your roast. Use this guide to know when to discharge depending on how long it took you to reach first crack. ](https://www. covoyacoffee. com/media/mageworx/downloads/attachment/file/s/a/sample_roasting_guide. pdf)