FRUIT AND VEG CITY

The company was established in 1993 as a single store in Access Park, a factory outlet complex in the suburb of. The initial store was converted from an existing business, The Carrot King, into a Fruit & Veg City store. Food Lover's Market was founded by brothers Brian and Mike Coppin, whose father had been the Director of OK Bazaars, a retail chain that was acquired by the in 1997. When it opened, the company sourced its products directly from farmers and municipal markets and priced them aggressively to grow in the market whilst competing with existing large retail chains. In 2012, Food Lover's Market expanded its offering to include non-food items and announced that it would be converting all Fruit & Veg City outlets to its Food Lover's Market brand. In 2014, the company announced it would begin stocking items in a number of grocery categories from retailer. Fruit and Veg City Documenting an engaging and much admired education project run with Year 4 students at Forestdale School