GENERAL FRUIT S.R.L

General Fruit was founded in 1988 as a natural evolution of "Lochis Liqueurs and Syrups. " It is a 100% family-owned company, now in its fifth operational generation. General Fruit serves as the parent company of General Fruit Holding, a group of production and distribution companies strongly focused on their respective markets. We have a great commitment to innovation, environmental sustainability, and product development that aligns with evolving market trends. Our diverse range includes syrups, concentrated juices, cocktail preparations, tea concentrates, 100% concentrated lemon juice, toppings, soft drink preparations, and a wide array of complementary solutions. Discover our business unit, Polot 1882! We operate across various sales channels, primarily targeting Horeca, Vending, OCS Coffee Shops, Home Retail, Specialized Retail, Pharmacy, Industry, and International markets. In Italy, our sales network consists of 11 representative agencies with 30 agents serving three main channels: FOOD SERVICE - Catering and Catering (60%), BEVERAGE (25%), and G. D. O. (15%). General Fruit excels in partnering with clients to study and develop private label solutions tailored to their specific requirements. We are experiencing robust growth in foreign markets, with a presence in over 50 countries across five continents. * Il nostro direttore commerciale ha partecipato a un interessante episodio del Podcast Fare Impresa 🔝 Cristiano ha presentato il percorso di General Fruit, partendo dalla nascita dell'azienda come produttore di liquori (con il nome "Lochis Liquori e Sciroppi") arrivando alla creazione del brand Polot 1882, marchio per la mixology nel canale professionale: ha raccontato come le aziende continuino a puntare sull'innovazione pur rimanendo fedeli alle proprie radici. Siamo orgogliosi di essere parte della storia dell'Horeca italiano e di far evolvere le tendenze nel settore del beverage! Ecco il link al video completo:

• 🇮🇹 Complimenti a per la grande vittoria in Europa League e la conquista della coppa contro il Bayer Leverkusen 🇪🇺⚽️ Fieri di voi! ___________________ 🇬🇧 Congratulations to Atalanta BC ⚫️🔵 for the great victory in the Europa League and winning the cup against Bayer Leverkusen 🇪🇺⚽️ Proud of you!
• 🇮🇹 Complimenti a per la grande vittoria in Europa League e la conquista della coppa contro il Bayer Leverkusen 🇪🇺⚽️ Fieri di voi! ___________________ 🇬🇧 Congratulations to Atalanta BC ⚫️🔵 for the great victory in the Europa League and winning the cup against Bayer Leverkusen 🇪🇺⚽️ Proud of you!