Guangxi Feimeng Sportswear Co., Ltd.

I. Company Overview and Background

Guangxi Feimeng Sportswear Co., Ltd. Was established in 2024 and is headquartered in a core city within the China-ASEAN Free Trade Area. As a comprehensive outdoor sportswear company integrating R&D, production, and sales, the company leverages Guangxi's strategic location adjacent to Southeast Asia to specialize in lightweight, cost-effective outdoor sportswear. Its product range includes jerseys, outdoor sportswear, casual wear, soccer shoes, and accessories. Early on, the company introduced advanced equipment such as intelligent cutting machines and laminating machines, achieving an annual production capacity of 500, 000 pieces, filling a gap in MID-range outdoor apparel manufacturing in South China.

II. Core Business and Business Characteristics

Full Industry Chain Layout

Adopting a dual-drive model of "factory direct sales + cross-border e-commerce":

Production: Collaborating with local contract manufacturers such as Wuzhou Yongju Garment to master core technologies such as taping and seamless bonding

Sales: Expanding into the ASEAN market through platforms such as Alibaba International Station, TikTok Southeast Asia, and Lazada

Product Differentiation Strategy

Focusing on the "mountain sports" niche, the company developed an ethnic-themed collection featuring Zhuang brocade elements. This product was awarded the Silver Award for Guangxi Specialty Tourism Products in 2024. The recycled polyester fabric used is GRS-certified, aligning with sustainable fashion trends.

III. Operating Performance and Market Performance

2024: Achieve revenue of 3 million yuan, with cross-border e-commerce accounting for 80% and a repurchase rate of 60%.

First Half of 2025: Launch the "Smart Temperature Control Jacket" series, with monthly sales exceeding 10, 000 units, driving overall performance growth by 40%.

Regional Market: Ranked third in the Guangxi outdoor apparel market, behind Pathfinder and Kalendar.

IV. Development Prospects and Strategic Planning

Capacity Expansion

In 2026, we plan to invest 20 million yuan to build an intelligent production base, introduce an AI-powered custom-made system, and increase our annual production capacity to 1.5 million units.

Brand Upgrade

We plan to sign an ASEAN Mountaineering Association as a technical partner to strengthen our professional outdoor brand image and align with Zhongqiao Sports' internationalization strategy.

Channel Expansion

Leveraging the logistics advantages of the New Western Land-Sea Corridor, we plan to establish a warehousing center in Ho Chi Minh City, Vietnam, to reduce cross-border logistics costs by 30%.