HICKORY BRANDS, INC

From humble beginnings in 1923 as the Old Hickory Shoelace Company, Hickory Brands, Inc. and its 10-Seconds Division have consistently evolved into a leading manufacturer and supplier of foot care and athletic related products. We constantly strive to develop innovative designs in all of our products keeping "fit and performance" as our goal while providing outstanding quality and reliable, responsive customer service. These guiding principles have allowed us to grow in sales and service to all 50 states in the U.S. and markets in Asia, Australia, Europe, the Middle East and South America. The 10-Seconds Division was originally created around the best recognized cleaners, polishes, and accessory products for the shoe care industry. With the acquisition of Spectrum Sports and SecondWind companies, we complimented our product offerings with a respected, quality line of insoles designed to provide the ultimate in comfort and support. 10-Seconds insoles have become the premier choice among professional teams along with many colleges and universities. Our knowledge has also allowed us to expand into several specialty markets providing "draw-cords" and other components to the apparel industry. Currently, our fastest growing market segment is the development of custom printed lanyards and laces for advertising, identification/security, and many other applications.