HIGHLAND COFFEE SERVICE JOINT STOCK COMPANY

is a Vietnamese and producer and distributor of products, established in by David Thai in 1999. The establishment of the Highlands Coffee company marked the first time an was able to register a private company within Vietnam. As of 2018, the company operates 230 coffee shops across. In 2011, Highlands Coffee purchased the chain Phở 24 from Lý Quí Trung for an estimated US$20 million. The next year, Highlands sold 50% of its shares to the multinational chain for US$25 million. In the late 1980s and early 1990s, David Thai, the company's founder, witnessed the rise of the coffee chain from a small company in his hometown of to a. Two years later, in 2000, the company was registered as a , again a first for an Overseas Vietnamese. By May 2010, the company offered 5 blended roast and ground and whole bean coffees (Heritage Blend, Traditional Blend, Gourmet Blend, Moka Blend, Culi Supreme), and 4 in ground and whole bean (Full City Roast, Arabica Supreme, a water-process DeCaf espresso produced at their in-house water process facility, and Cinnamon Roast espresso). The espresso line also included packaged in Malaysia. In December 2009 the company introduced a Ready-To-Drink (RTD) "Iced Coffee" in an 8-ounce can, in two versions, one labeled "with Milk" and the other labeled "Black". By May 2010 the company stated that the RTD product had been distributed to more than 17 Asian countries and the USA. The company also operates restaurants and cafeterias in Vietnam, and to the local headquarters of. Executive staff include recruits from such companies as and. Jollibee had signed an agreement to make their joint venture firm ‘Superfoods Group’ to list at the Vietnam Stock Exchange. Moreover, with its revenues going 36% for its first nine months of operation, Highlands Coffee is currently basking in the growth rate of 78% from last year. The creators of the Go Nuts Donuts brand The Doughnut People Inc. has 26 stores in the Philippines in which they agreed to include the Highlands Coffee signature Vietnamese coffees and their ice blended Classic ‘Freeze’; while the Highlands Coffee stocked up on several of the Go Nuts Donuts products in their stores. *[v]: View this template *[t]: Discuss this template *[e]: Edit this template. We provide intelligence reports and import-export shipment data of the Highland Coffee Service Joint Stock Company company, which includes trade statistics, shipment volume, names of importers and exporters, and trade destination. ## Gain access to a comprehensive shipment trade database of Vietnam exporters with our powerful market reports today. Besides, the subject also manufactures and distributes its own coffee products. In 2002, the first 2 coffee shops were established in Ha Noi and Ho Chi Minh city. Mr. In 2011, Jollibee, a popular food service company in Philippines has bought 49% of the business department of Viet Thai International. Its coffee products are all originated from Vietnam. Currently, the subject is a subsidiary of SF VUNG TAU JOINT STOCK COMPANY. JSF INVESTMENTS PTE LTD (subsidiary of JOLLIBEE FOODS CORPORATION) owns 60% stakes of this company. As public, subject has over 500 coffee shops and huge labor force of 10,000 (including part time staff). No. 119-123-125, Nguyen Co Thach Street, An Loi Dong Ward Ho Chi Minh municipality; South Eastern Vietnam; Postal Code: 70000-74000