This is the supplier profile page of HONJIEN CO., LTD., where buyers can explore products, connect directly with the supplier for pricing inquiries.

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1.1

1-9-49, Omotecho

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Business Description

About the company- Honjien is a tea and tea accessories shop in Okayama city which was established in 1931 and has a long history.We began mail-order sales in 1995, and currently operate seven different online sales portals.We have the highest share of sales in the 'matcha', 'tea accessories' and 'Japanese tea' categories on the shopping website Rakuten, one of the most famous online shop in Japan.We handle top-quality matcha from the long-established tea producer Yamamasa Koyamaen, as well as many other varieties including our own HONJIEN brand.The main products we handle are:- Japanese-produced tea, original matcha, 'Yamamasa Koyamaen' matcha (which is well-known as a type of matcha used in traditional tea ceremonies), Kanbayashi Shunsho HontenAwards and other distinctions received:- Powdered green tea number 1 product in Rakuten's overall rankingCountries with with we conduct business:- Export to countries around the world, primarily China and Taiwan- We are aiming to become the number one company in Japan in terms of taste, product quality and product safety.Business philosophy:- Honji 100: Why do we exist as a company?H (healthy) To our customers, who value health and peace of mind,O (originality) we offer original and innovative productsN (natural) produced using natural, safe ingredientsJ (joyful) and help them to pass their time in an enjoyable and fulfilling wayI (integrity) by delivering those products with sincerity and good faith100 so that our customers will remain loyal to us for another 100 years.

Business Overview

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HONJIEN CO., LTD. has been in business since 1931, which is much longer than most modern suppliers — suggesting deep experience and stability in the market. Their product range covers high-value items like matcha tea, tea accessories, and electric kettles, which are in demand in both domestic and export markets. Being based in Japan gives them access to high-quality raw materials and strong design traditions, which is a key advantage for buyers looking for premium, authentic products. However, none of their key verification points — phone, work email, documents, or account email — are confirmed, which raises concerns about legitimacy and responsiveness. Buyers should verify these details before placing large orders or sharing sensitive requirements. While the company's long history is a strong signal of reliability, the lack of verification means due diligence is essential to reduce risk.

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