Midas Chemical Company

McGraw-Hill Construction says that “with the down market, it has become even more important for industry players to capture the opportunity created by the demand for more sustainable buildings.” Our industry’s challenge is to not let our guard down and hide in the tall grass hoping we’ll survive. We must aggressively pursue the market opportunities available. Now is the time for our industry to take a strong position on energy efficiency and green innovations. The Duke University report says “the economic leaders of tomorrow will be companies that manage their resources efficiently and take the lead in developing and commercializing innovative clean technologies.” As an industry, we need to increase the penetration of energy efficient windows in the marketplace. We need to help more consumers efficiently insulate their homes and greatly reduce their energy consumption. We need to continue planting the green seeds of growth now so we can nurture them in the coming months and years ahead. Green thinking needs to develop into green action. The future will belong to companies that take action now. For those companies, greener days are surely ahead.