PULLS COFFEE COMPANY LIMITED

BRAND STORY

With a passion for coffee and a desire to support entrepreneurs with high-quality coffee sales models at affordable prices, Pull’s Coffee was officially founded. Over the course of more than 12 years of development, Pull’s Coffee has continuously improved and innovated its franchise business models to offer sustainable and economical partnerships for its partners.

FORMATION AND DEVELOPMENT HISTORY

Originally a small coffee shop opened in 2012, the Pull’s Coffee brand was born out of a passion for connecting coffee enthusiasts and a desire to offer high-quality coffee business models at affordable prices.

From robust Arabica and Robusta coffee beans processed using Pull’s Coffee’s unique methods, we have grown to over 40 franchise branches, including coffee shops, cafés, and coffee take-away carts.

MISSION

Pull’s mission is to deliver the world’s finest coffee from Vietnam, sourced responsibly from diverse regions, and crafted with passion and expertise to delight coffee lovers worldwide. Through sustainable practices, community empowerment, and innovative approaches, we aim to foster a global coffee community where every cup tells a story of quality, integrity, and shared humanity.

VISION

Pulls Coffee aims to be the heartbeat of global coffee culture, enriching lives through exceptional Vietnamese coffee experiences that celebrate diversity, sustainability, and connection.

CORE VALUES

1. Provide the Best Vietnamese Coffee Taste
2. Unlimited R&D
3. Leap at Any Opportunity to Reach the World
4. Link of the Passion and Responsibility
5. Support All the Manufacture Capacity

PULL'S COFFEE GLOBAL IMPACT

Worldwide recognition for premium quality and unique flavors.

Pull’s Coffee products officially hit the shelves at Zam Zam supermarket in the Netherlands in March 2023.

The year 2024 marks a significant milestone as Pull’s Coffee officially enters the billion-strong Chinese market, opening a new door for the brand’s international expansion.

Alongside conquering the Chinese market, Pull’s Coffee has also made a strong impression in the Finnish market through collaboration with a reputable partner.

INTERNATIONAL QUALITY COMMITMENT: THE FOUNDATION FOR PULL'S COFFEE'S SUSTAINABLE DEVELOPMENT

We continuously research and experiment daily to create breakthrough product lines while improving existing products to achieve innovation and recognition. Pull’s Coffee’s efforts have been acknowledged through the following certifications:

1. ISO 22000:2018 Standard: Food Safety Management System.
2. HACCP CODEX 2020 Standard: Worldwide standards for food hygiene and safety.
3. FDA (Food and Drug Administration Certificate): Certification meeting FDA standards, allowing product importation into the United States.
4. Gold Prize at the “Coffees Roasted at the Origin” Competition: Organized by the non-governmental organization AVPA in Paris, France, in December 2022.