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South Africa
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Other, South Africa
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Business Description
Rainbow was founded by the late Stanley Methven on his father's farm at Hammarsdale, outside Durban in 1960. He first sold from a stall in central Durban, Demand for Rainbow's chicken grew quickly, leading to the commissioning of the first processing plant at Hammarsdale in 1963. Rainbow is South Africa's largest processor and marketer of chicken. Rainbow is a fully integrated broiler producer that breeds and rears its own livestock which it feeds from its own feed mills, processes, distributes and markets fresh, frozen, value-added and further-processed chicken. Today Rainbow is no longer simply a chicken producer, but a company that has placed the consumer at the heart of its business - creating over 4 million memorable meal occasions every week. Rainbow operates in the local retail, wholesale and foodservice channels with four brands - Rainbow, Farmer Brown, Rainbow Simply Chicken and Rainbow FoodSolutions. It also produces a variety of dealer-own brands for a number of retailers and wholesalers.
Export Capabilities
Declared by supplierRAINBOW TRADINGS PTY has been exporting since 1963.
Export start year
1963
Trade Capabilities
Business Terms
Trade Ability
