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ReelFruit

This is the supplier profile page of ReelFruit, where buyers can explore products, connect directly with the supplier for pricing inquiries.

Business Description

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ReelFruit

United States

3.7

387 Borno Way Lagos, Nigeira

23 inquiries

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Business Details

Country:

United States

Business Types:

Food manufacturing

Main Markets:

Netherlands, United States

Main Products:

Agriculture, Food & Beverage

Year Established:

2012

ReelFruit eliminates the need for buyers to source fruit from multiple suppliers by offering full food manufacturing in-house. Operating in the U.S. with a presence in the Netherlands gives them strong access to both production and key European markets. The company website www.reelfruit.com is a key point of contact for trade inquiries and product details. The address in Lagos, Nigeria, may indicate a regional distribution hub, but the company's U.S. operations suggest it's primarily serving North American and European buyers. Missing verification details on the business profile could raise concerns about legitimacy, so buyers should verify the company's operations independently.

Trade Capabilities

Business Terms

Preferred Payment Term:

Other

Preferred Trade Term:

FOB

Port Of Loading:

Apapa

Accepted Currency:

USD

Trade Ability

Annual Revenue Amount:

Annual revenue of USD 1M~5M

Numbers Of Employees:

Not specified

Avg Response Time:

-

ReelFruit uses FOB terms from Apapa, which is common for West African exports, but the payment terms are listed as 'Other' — this is unusual and may indicate a lack of clarity in financial arrangements. Buyers should confirm the exact payment structure to avoid delays or disputes. Accepting USD makes it easier for international buyers to transact, especially those in North America or Europe. ReelFruit is typical of many small suppliers in the fruit trade, with no clear staff count, revenue range, or quality certifications listed. This makes it harder to assess their scale or reliability. Buyers should expect slower response times and may need to verify their claims before placing large orders.

Products / Services Offered

ReelFruit eliminates the need for buyers to source multiple suppliers by offering end-to-end agriculture and food & beverage solutions. This reduces complexity in supply chain planning and helps buyers maintain consistent quality and traceability. Without clear details on certifications or location, buyers should verify the supplier's compliance and logistics capabilities before committing to large orders.

Supplier Verified

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Verify account email

In international trade, verified work emails and phone numbers help buyers confirm direct contact with a supplier. ReelFruit has verified its work email and phone number, which improves trust and communication. However, the lack of document verification means buyers should request additional business documents to confirm legitimacy before placing large orders.

Export Countries

Netherlands

United States

Western Europe

50%

North America

50%

ReelFruit operates in two countries across two regions, with equal exposure to Western Europe and North America at 50% each. The Netherlands accounts for 50% of its Western European footprint, while the United States makes up the full 50% of its North American presence. This balanced regional approach reflects a strategic effort to serve both mature European and growing North American markets without over-reliance on any single region.

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Supplier Review

Summary by Vivian

TRUST STARS

3.7/5

0 Reviews

ReelFruit, established in 2012, is a Nigerian fruit agribusiness that produces and retails a range of dried fruit and nut snacks. The company transforms locally grown tropical fruits into healthy snacks, emphasizing the best of Nigeria in each product. ReelFruit's product range includes dried mango, pineapple, coconut, banana, plantains, fruit/nut mixes, and cashews. These products are available in over 400 outlets across Nigeria and are exported to Europe and the USA. ReelFruit focuses on building a globally competitive fruit business and investing in Nigerian agriculture for wealth and job creation. They actively empower women by involving them in mango farming and providing Global G.A.P. training. ReelFruit is approved by the National Agency for Food and Drug Administration and Control (NAFDAC) and is a beneficiary of the IDH Sustainable Trade initiative. The company has received multiple awards, including the 1st Nigerian Bold Woman Award in 2022. In 2023, ReelFruit launched an 800-tonne-per-year processing facility in Ogun State.

Company Verification

3/4

Profile Completeness

67%

Avg. Product Score

1.6/5

Responsiveness

0%

Certification

FSSC 220000

1 yrs

United States

•

3.7

•

Affiong Williams (Founder/ Owner)

Active

Year Established: 2012

Business type

Food manufacturing

Main Export Markets

Netherlands,United States

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