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Harlingen, Texas

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Business Description

Versa Marketing, Inc. was founded by Al Goularte in 1993 as a unique sourcing/procurement facilitator between frozen vegetable and fruit processors throughout North America and food service and industrial end users. In 2000, Al was joined by Arnie Hummel, who brought twenty-five years of experience in the frozen food industry with him. Arnie was EVP for Inn Foods of Watsonville, California. In 2008, Steve Davis was added to the staff as a partner. Steve was VP-Sales for Unilink of Lebanon, Pennsylvania. Steve's expertise was in retail frozen fruits and vegetables. Steve has since departed to pursue other interests in the frozen food industry. In 2010, Katherine Garrison was added to the staff. Katherine has a MBA in Food Science. In addition to her sales she is responsible for quality assurance and our liaison between our company and USDA and FDA. Most recently, Geri Kriebs joined Versa Marketing  in October of 2013 and her main focus will be sales.   Versa Marketing also has a support staff of four very qualified individuals, responsible for accounting, customer service, logistics and production planning. They celebrated  their twentieth year in business in 2013. Twenty years of success; twenty years of profits; and twenty years of no unpaid receivables (bad debts).  In 2010, Versa Marketing had opportunities to pack numerous retail private label meals and vegetables. Branded labels were also developed in the event that private labels were not required. Today Claudia's Kitchen labels are being sold in supermarkets across the US. However, our emphasis is to pack in the respective supermarkets private labels.

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