Kate Ho, Head of Market Insights, Freshdi

Kate Ho

Head of Market Insights, Freshdi

Tracking global Rice, Coffee & Coffee Bean, Non-Alcoholic Beverage, Snack & Confectionary export markets for buyers and suppliers.

IndustryRice, Coffee & Coffee Bean, Non-Alcoholic Beverage, Snack & Confectionary
Experience5 years in Market Research
Market trackedGlobal Market
Last articleNov 14, 2026

Kate Ho is a Market Insights Expert at Freshdi, specializing in rice, coffee and coffee beans, non-alcoholic beverages, and snacks and confectionery. She follows export prices for Vietnamese favorites such as jasmine rice, ST25 rice and Robusta and Arabica beans, tracking how crop seasons, global coffee futures and export policies shape each shipment’s cost. Through RFQs on Freshdi, she shows what buyers really ask for, from broken percentage and moisture in rice, to screen size and processing method in coffee, to cashew grades, juice Brix levels, shelf life, Halal certification and private-label packaging. Her articles help buyers weigh offers and verify supplier standards before ordering, and help suppliers bring everyday food and beverage products to new markets by acting on fresh Buying Requests and changing consumer demand.

ExpertiseAgri-commodity Market AnalysisExport Trade InsightsBuyer and Supplier Sourcing
Writes inMarket UpdateTrade KnowledgeBusiness Growth

Background & Experience

Experience5 yearsin Market Research
EducationUniversity of Economics and Law
Notable contribution at Freshdi10,000+impressions on social media for her market research, update and insight articles.

How I Research

Data sourcesEvery market view is built from three layers: reporting from leading news publications, the latest market trends, and first-hand marketplace data from Freshdi.com. Combining them lets each article connect what the industry is saying with what buyers and suppliers are actually doing.
Buying Requests dataBuying Requests come straight from Freshdi.com and are refreshed every day. Each one is hand-picked by Freshdi's industry account managers, so the demand analysis reflects genuine, curated buyer interest rather than raw listings.
Update frequencyNew articles are published every day. Market Update reports are refreshed weekly, so readers always see current prices, demand shifts and supply trends while they are still actionable.
Clear labellingEvery article separates reported data, analysis of that data, and personal opinion. Readers can always tell a verified figure from an interpretation, and decide how much weight to give each.

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